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Removing friction

~ by Irmi L


When we design we always aim to make the interactions frictionless, even enjoyable, and to draw people back in.


This isn't enough. Adding clutter to our users' lives isn't solving anything. The aim should be to help people organise and declutter. Remove effort and friction from their lives, not just in the use of the products we build.


When we do that, we inadvertently heal the world.



“Solving niche challenges founders face”.


Illustrator: Lisa Williams (Instagram: @artist_llw)

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