FOUNDER'S INSOMNIA

What's keeping you up at night?

Subscribe to our newsletter addressing pressing challenges Founders typically face.

3 min read

# Investor readiness: Do I have a clear and compelling story that resonates with investors?

Telling the right story has become a significant barrier for many Founders seeking investment. Founders often struggle to present more...

3 min read

# Prioritise, pivot, optimise: How can I make long-term decisions when money is running out?

When founders are facing financial constraints, making long-term decisions requires a combination of prioritization, pivoting, and...

2 min read

# Additional revenue streams: How can I ensure my business has a stable and sustainable financial future, despite market uncertainties and fluctuations in demand?

Founders should create additional revenue streams to diversify their income, reduce reliance on a single revenue source, and enhance...

3 min read

# Operations: How can I ensure my business operates efficiently and scales sustainably, allowing me to focus on growth and innovation?

Business operations are crucial for Founders to get right early on because they form the foundational structure that supports the entire...

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# Hidden costs: What unexpected expenses are undermining my business's financial health?

Founders often prioritize tangible expenses like salaries, rent, and equipment, overlooking less apparent costs that can accumulate over...

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# Hiring expertise: DIY or get an expert in?

Founders often face the difficult decision of whether to hire an expert or attempt to do tasks themselves. While the DIY approach can...

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# Tax: How can I optimise my business structure and operations to minimise my tax liability

By understanding the tax implications of different business structures, investment strategies, and operating models, founders can make...

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# Social Media: How do I effectively leverage social media to grow my business without wasting time?

STOP wasting time, neglecting other priorities, or engaging in controversial topics on social media. As Founders we need to be purposeful...

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# Building business culture: How can I create a company culture that attracts and retains top talent, fosters innovation, and drives long-term success?

By intentionally shaping the company's values, behaviors, and norms, founders can cultivate a positive and productive work environment...

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# Publishing your book: How will I find the time and resources to write a book while running a business?

A book provides a platform for sharing your business story, values, and mission, fostering deeper connections with customers, investors,...

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# Equity: How do I fairly and effectively allocate equity among the founding team?

It goes without saying that understanding different types of equity is crucial for Founders when negotiating with investors, structuring...

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# Untapped Africa: How can I effectively tap into Africa's vast potential while mitigating the inherent risks and complexities of operating in a new market?

For businesses seeking growth and expansion, extending their African footprint is becoming a go to strategy. Why? Rapid economic growth:...

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# Meaningful Connections: How can I create genuine and lasting connections that drive business growth, beyond superficial networking?

While networking is important, founders yearn for deeper relationships built on shared values and mutual support. This requires a shift...

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# Business Structures: Have I chosen the optimal business structure to unlock success?

Choosing the right business structure affects your business success in many ways. It can impact your taxes, how much personal liability...

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# Personal Branding: How do I get the word out about my startup without a big marketing budget?

Essentially personal branding is about telling your story, finding your uniqueness and your voice in your industry and amongst those who...

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