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For the Makers

The life of a Founder and a Business Owner is a vibrant tapestry woven with passion, inspiration, and . . . . . challenges. While the drive to create may be strong, navigating the business side of things can present a unique set of hurdles.

We're creating a way to connect Creative Entrepreneurs ready to work, with Founders who need work done.

Make things better.

This tribe will take you where you seek to go better than any other path you can follow. And while you’re engaging with everyone in this tribe, you’ll honour your potential and the support and kindness of everyone who came before you.

This is a place for Creative Entrepreneurs who seek to teach, to innovate, and, to solve interesting problems.  For Founders like us.

Traditional corporate ways are not fit for the business we as Founders are building.  We need fellow CE's, like minded entrepreneurs who we can turn to, to solve the niche challenges we face in businesses that are disrupting the norms.

This is a place to serve the Founder, to make change, to create, to give value because we need to be part of the change we seek.  We are not alone in our dissatisfaction with the status quo of the business world.  THIS is our motivation and inspiration, that spark that pushed us to try something new, to create DNA-Business, for both sides of the sphere,  the Founder and the provider - the Creative Entrepreneur!

The DNA-Business Manifesto

  • We will connect through real conversations with like-minded businesses.

  • We will only make deals that focus on meaningful and mutually beneficial connections.

  • We will enter negotiation fairly where both sides give and both sides get.

  • We will forever focus on the Founder and on the Creative Entrepreneur.

  • We will always promote expertise with an obsession for specialists over generalists.

  • We will fight for the freedom Founders and Creative Entrepreneurs seek in all senses of the word.

  • We will seek out the genuine, humble, grounded and real people in the business of Creative Entrepreneurship.

  • We will share the unique stories from the Founders and Creative Entrepreneurs we work with and help their ideas spread.

  • We will foster a spirit of community, finding value in the quality not quantity of our connections and the ecosystem we serve.

  • We will never stop learning and forever encourage and inspire others by passing on the lessons.

  • We will focus on the simplicity in how we do good impactful business by Creative Entrepreneurs for Founders.

  • We will treat each person as a human being not just a business.

  • We will engage in actuals rather than hypotheticals.

Candice Ruckstuhl

Having etched my career in helping businesses evolve by using human insights to drive business strategy, I took the leap to do things differently.  I was bored and uninspired by the traditional way of business and colouring within the lines. 


I wanted to get closer to helping the entrepreneur behind the business. I wanted to help solve their challenges in ways traditional business wouldn’t listen to.  I wanted to really use rich insights from the inner workings of business to take business entrepreneurs and their dreams to the next level. 


To design the best custom solutions to today’s business challenges.  This real, transparent, honest and collaborative way of work is something fresh and far from the traditional business mold.  It inspires, evokes change and promotes real impact.  This became my purpose.


Alan Williams

I have never found comfort in fitting into how things are ‘supposed to be’.  It was always clear to me that I was never going to fit in, and so entrepreneurship and innovation was always my home and the creation of exceptional human experiences. 


I continue to witness how a little imagination and a lot of hard work and persistence is how we truly make a dent in the universe.  I am driven by a strong sense of empowering and inspiring people, listening closely, understanding what inspires them to reach their goals and figuring out their real business issues and ways to solve or innovate.


I promote new ways of work that are future fit for a changing world because empathy and creativity will change the world!

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