Founder & Customer Story Writing

Stories

Connect With Your Audience

People don't buy what you do — they buy why you do it. We bring this truth to life by crafting real, human stories. From your entrepreneurial journey to the shared experiences of your team and customers, we illuminate your business's true narrative through the very people living it.

Kamogelo’s story on… a mission to revive indigenous superfoods from Botswana’s garden to the world’s table

Growing up as one of six children in Botswana, Kamogelo discovered her calling early - in the dirt of her backyard garden, where she'd spend hours experimenting and nurturing whatever she could grow. Agriculture was mandatory at school, a subject most students endured rather than enjoyed. But for Kamogelo, it was sacred ground where she could do what she loved most. She tended to her spinach, beans, and onions with care that made hers stand out among all the others. This was

Nicki’s story on… shaking up stale categories with the future of fun, flavour & innovation

Nicki discovered her passion for food in her grandmother's kitchen in Zimbabwe. Cooking, baking, and experimenting with food were the threads running through her childhood. Yet everyone saw her as the opera singer. She knew differently. Food was her future, not the stage and to many people's surprise, she took the unexpected path: food science, nutrition and dietetics followed by a postgraduate in education. It was, however, her part-time work as a student where she got her r

Refilwe’s story on… combating energy poverty with purpose and passion

Refilwe’s early childhood experiences deeply influenced the mission she would eventually pursue. Witnessing domestic abuse, she saw her...

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Your story, unlocked.

At DNA-Business, we believe every founder, customer, and team member holds a powerful narrative waiting to be shared. In today's crowded market, a genuine story isn't just marketing—it's your most compelling asset, building deeper connections and stronger brand loyalty. We don't just write stories; we craft the authentic human experiences that fuel your business.

Our Storytelling Services

Whether you're looking to captivate your audience, attract talent, or deepen brand engagement, we transform your unique experiences into compelling narratives.

1. Founder Storytelling

We help you articulate the overarching narrative of your entrepreneurial path – your experiences, milestones, challenges, successes, and learnings that got you to where you are today.

Don’t stop there, let your audience in on your journey in an ongoing narrative, providing a continuous window into your growth and you build your business.

2. Customer Storytelling

Elevate your standard reviews and testimonials into powerful advocacy. We craft vivid narratives that bring your customers' experiences with your business to life. These authentic stories not only highlight your value but also enable advocacy on a peer level, also significantly deepening your brand, building trust and genuine connection.

3. Employee, Partner, Collaborator Storytelling

Everyone within your ecosystem has a story. We help employees, partners, collaborators, and shareholders share their unique experiences and showcase their talents within the business. These narratives capture the essence of the human experience behind your brand.

The how to’s

We understand that founders, employees, and customers are constantly on the go. That's precisely why our storytelling process is refreshingly simple. Just give us 30 minutes for one insightful conversation, and we'll handle the rest. As experienced qualitative researchers, we've honed the art of asking the precise questions that spark the right dialogue, gathering all the essential ingredients to meticulously craft your story. You’ll never get generic content — every story is grounded in your unique truth and tone.

Ready to unlock the power of storytelling?

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Insights

→ Explore our Insights: Articles, podcasts, and real-world lessons for founders.

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