top of page

Platform and Marketplaces

Updated: Mar 24

Platforms & Marketplaces: Transforming Business with Scalable Solutions.

A platform business model creates value by facilitating exchanges between two or more interdependent groups, such as buyers and sellers, service providers and customers, or content creators and consumers. Whether you're building an entirely new marketplace or enhancing an existing ecosystem, platforms are at the forefront of today’s business revolution.


Why Build a Platform or Marketplace?

The platform economy is rapidly growing and reshaping how businesses operate. Founders are increasingly drawn to platform models for their scalability, lower costs, and potential for innovation.

  • Scalability & Growth: As more users join, platforms naturally grow. This network effect increases value for all participants and can quickly transform a startup into an industry leader.

  • Reduced Costs, Higher Efficiency: Platforms usually eliminate the need for inventory or direct services. Instead, they connect users and earn through transactions, reducing operational overheads and improving profit margins.

  • Innovation & Disruption: Platforms disrupt traditional industries by offering more efficient ways for users to connect. This leads to the creation of new business models and opens up untapped markets.

  • Data & Insights: Platforms generate large amounts of user data. This can be used to personalize experiences, target ads, and optimize the platform for better decision-making and growth.

  • Attracting Top Talent: Being part of a revolutionary platform can attract skilled professionals, giving startups a competitive edge in recruiting and retaining top performers.

  • Multiple Revenue Streams: From transaction fees to subscriptions and ads, platforms offer several ways to monetize, making the business more resilient and sustainable.

  • Adaptability & Future-Proofing: Platform models are inherently flexible, allowing for easy integration of new features or services. This helps your business stay relevant and adapt to changing market needs.


While building a platform offers exciting opportunities, it requires significant investment in technology, marketing, and user acquisition. However, the rewards for creating a scalable and future-proof business are undeniable.


Featured Projects by Our Experts

Here are some real-world examples of how our experts have helped shape and grow innovative platforms and marketplaces:

  1. Grind365: Connects individuals with a variety of health and fitness professionals, empowering users to engage with experts in their health journey.

  2. ClearShift: A platform that connects hospitality establishments with skilled professionals, offering high-quality staff matches and ensuring seamless transactions.

  3. DNA-Business: Our ecosystem connects Founders with tailored expertise across various domains, including platform & marketplace strategies, sales, legal, financial advice, and more.

  4. SymphoMe: A gamified platform transforming music education with interactive lessons, real-time feedback, and integrations with platforms like Google Classroom and Zoom.

  5. A Platform (Work in Progress): Connecting VISA applicants with consultants who specialise in processing various types of travel and other visa applications.


Common Pitfalls & Best Practices in Building a Platform

Building and scaling a platform can be incredibly rewarding, but it also comes with its share of challenges. Here are some common pitfalls and how our experts can help:

  • Attracting Users: It can be tough to build an initial user base. You need a strategy that not only attracts users but also keeps them engaged. Our experts can help you design effective marketing and onboarding strategies to boost user acquisition.

  • Scaling Infrastructure: As your platform grows, your infrastructure needs to scale with it. Our experts can guide you in selecting the right technology stack and ensuring your platform can handle increased traffic and transactions smoothly.

  • Ensuring Quality Control: Quality is key in maintaining trust on your platform. Our team can help you set up systems for vetting and ensuring the reliability of users (whether they’re service providers or customers).

  • Managing Marketplace Liquidity: Balancing the number of buyers and sellers on your platform is critical. Our experts can advise on strategies to maintain liquidity and keep both sides of your platform engaged and active.


By partnering with our experts, you'll be prepared to tackle these challenges head-on and build a platform that not only works but thrives in the competitive market.


Meet the Experts

Click on the profiles below to learn more about the experts in this service category and how they can help you create or scale your platform.


Connect with an Expert Today

Is your platform idea ready to launch, or are you facing some challenges? Consider these questions:

  • How will your platform attract its first 100 users?

  • Do you have a plan for scaling your infrastructure as your user base grows?

  • Are you clear on how you’ll ensure quality control across your platform?

  • Have you thought about how to keep both sides of your marketplace engaged?


If you’ve already considered these questions and are ready to move forward, we’d love to help. Reach out today, and we’ll connect you with the expert best suited to your needs.





bottom of page