Founder Advisory

Founder Advisory for Builders

Founder Advisory Sessions → Clarity, direction, momentum

I help founders think clearly, make better decisions, and move forward with confidence. My work is shaped by building real platforms myself — DNA-Business, ClearShift, and other connection-driven businesses.

Today, I advise founders who want structure, clarity, and an experienced partner in the room when making important decisions.

If you're building something — a platform, service, product, or company — and you feel you’re building alone, I can help.

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Build Smarter → Clarity • Direction • Connection

Most founders don’t need another framework — they need someone to think with them.

A Founder Advisory Session gives you calm clarity, sharper priorities, and a clearer path forward. Everything is grounded in real operator experience:
→ running DNA-Business (connecting founders & experts)
→ running ClearShift (connecting hospitality venues & professionals)
→ building marketplaces, workflows, and service-led businesses

My work blends experience, design thinking, and connection.

Your next step, realised.

If your idea connects people, services, opportunities, or experiences — you’re building something bigger than a product.

But you don’t need heavy tech to start. You need clarity, structure, and a simple plan.

A Founder Advisory Session helps you:
→ understand what you’re really building
→ simplify your value proposition
→ decide what matters now vs later
→ map the next steps with confidence

How I Help Founders Succeed.

A Founder Advisory Session helps you:
→ make better decisions
→ choose the right priorities
→ stay accountable
→ simplify your roadmap
→ move faster
→ avoid expensive mistakes
→ unlock introductions when needed

You don’t need more information — you need clarity and momentum.

My Services

Founder Advisory Sessions
Clarity-focused sessions for founders who want a thinking partner. We diagnose your real challenge, prioritise what matters, and design a realistic plan you can execute.

Expert Connections (via DNA-Business)
Warm introductions to vetted experts across storytelling, strategy, PR, tech, UX, marketing, and more.

Why Founder Advisory?

Most founders don’t struggle because they lack skill — they struggle because they’re building alone.

They get stuck in:
→ noise
→ overthinking
→ unclear priorities
→ trying to do everything at once

A Founder Advisory Session gives you clear thinking, structure, and a steady partner — so you can move forward without the stress of guessing.

→ Stop thinking in circles. Start making decisions that move you forward.

Is this you?

→ A founder building a platform or service
→ A solo founder wanting clarity, prioritisation, or accountability
→ A business owner unsure what to do next
→ Someone with an idea but not sure how to start
→ A team needing an independent advisor in the room
→ A founder who wants to move faster with less chaos

If this sounds like you → we should talk.

An AI-Enhanced Edge

I use AI as a thinking partner inside advisory sessions — not to replace judgment, but to speed up clarity.

AI helps us:
→ test ideas quickly
→ pull insights fast
→ think in multiple directions
→ generate options
→ reduce complexity

Every session combines human judgment + AI-supported clarity.

The How-To’s

YYou work directly with me — Alan Williams.
Not an agency. Not a coach. Not a consultant.

I bring:
→ experience from building two platforms (DNA-Business & ClearShift)
→ 20+ years in UX, service design & product
→ pattern recognition from helping many founders
→ an ecosystem of experts via DNA-Business
→ a thinking partner approach grounded in calm, clear decision-making

Every session is hands-on, practical, and rooted in real-world experience.

Ways to Work Together

Founder Advisory Session (recommended start)
→ A focused 60-minute session
→ Clarity, prioritisation, and a simple plan
→ Optional written summary
→ Expert introductions when relevant

Clarity Sprint
→ A short, structured engagement (1–2 weeks)
→ Designed to solve one big problem or make one key decision

Ongoing Advisory
→ Weekly or bi-weekly partnership
→ For founders who want continuous support & structure

Where to Start

Most founders begin with a Founder Advisory Session.
Low commitment. High clarity. Immediate value.

If you're unsure what you need — start there.