Alan W :: Helping platform and marketplace founders build smarter — using lean strategy and AI-first thinking.

I work with founders and small teams who want to validate and grow online platforms or marketplaces — without wasting time or money. My approach is light, practical, and built on years of experience helping founders launch faster. I bring an AI First mindset to everything I do — treating AI not as a tool, but a strategic partner.

Solve the pain points that stall 90% of platforms + marketplaces.

Most platforms fail - not because the idea is wrong, but because they hit the same painful problems:

• The cold start problem: no supply, no demand

• Poor liquidity: users come, but no one transacts

• Frustrated users: bad matching + friction

• Founder overwhelm: too many tools, not enough traction

• Wasted spend: AI hype without clear ROI

I help you break through.

How I help: → Platform + marketplace idea validation → Traction audits: why you’re stuck + how to fix it → Liquidity, trust, and scaling strategies → Practical AI audits + implementation guidance

Who I work with: → Founders, solo entrepreneurs, small teams → Agencies exploring marketplace models → Small businesses with hidden platform potential

How to Contact Me Get a free 20-min traction diagnostic → or email alan@dna.co.za to discuss how I can help.

→ Alan's Founder Story

→ Read Alan's blogs

→ Listen to Alans podcast episodes

→ Let us connect you! 

Book an intro call (15min) with DNA-Business founders to understand your service request and we'll get you connected with Alan W!