AI Isn’t Just About the Product – It’s About the Business Behind It
- Alan Williams
- 1 day ago
- 1 min read
By Alan W
When founders think about AI, the focus is usually on the product side — recommendation engines, smarter search, dynamic pricing. That’s important, but it’s only half the picture.
Here’s the truth: the biggest wins with AI often come from the backend — the operational work that no one sees, but that makes or breaks a platform or marketplace.
For example:
Staff onboarding & offboarding → Automating contracts, training, and updates to systems.
Review management → Instant, professional replies that build trust at scale.
Meeting notes & actions → Voice notes turned into action lists, so momentum is never lost.
SOP & checklist automation → Consistency across projects, without founders chasing details.
Customer support workflows → Handling 80% of repetitive queries automatically, freeing humans for the 20% that really matter.
When these backend processes run smoother, two things happen:
Platforms/marketplaces scale faster because the founder isn’t the bottleneck.
Any business model benefits, because efficiency and consistency free up time and energy to focus on growth.
That’s why when I work with founders, we don’t just talk about AI on the product side. We dig into the ops-side too — because that’s where leverage really lives.
If you’re building a platform, marketplace, or even a traditional business, ask yourself: where are the hidden manual processes slowing you down?That’s your starting point for AI.
Work with Alan W
“Solving niche challenges founders face”
