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Bind vs Choice

by Irmi L


When the business is in a bind and need to chase money to survive, we easily accept any and all offers that come our way.


When we have the choice of chasing net effect of the projects we become part of while we are still financially able to do so, because it resonates with our passion and fuels our drive, we will build a reputation that will see us through financially constraining times. The quality of your business output is the visible, tangible testimony of your brand.


Put your heart and soul into the work you do, and the result will show it. The inverse is also true: if you take on projects only to balance the books, the result will lack the shine you are capable of and that will also contribute to your reputation, not necessarily in the way you would want.



"Solving niche challenges founders face”.


Illustrator: Lisa Williams (Instagram: @artist_llw)

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