Here are a few ways I’m seeing AI shift things for Platforms/Marketplaces.
- Alan Williams
- Sep 9
- 1 min read
By Alan W
Emerging Innovations in Marketplaces: AI as Foundational Infrastructure.
AI isn’t just an add-on anymore. It’s becoming the infrastructure that modern platforms and marketplaces are built on.
This is how i see it:
1. Smarter Matching → AI can analyse behaviour, context, and preferences to match buyers and sellers in ways humans can’t at scale. If your platform is about connection, AI is your best ally.
2. Trust & Safety → From fraud detection to reputation scoring, AI can quietly work in the background to keep your ecosystem safe. If you want growth, you need trust first.
3. Personalised Experiences → AI-driven recommendations don’t just boost sales, they also keep users engaged. The more relevant the experience, the stronger the network effects.
4. Operational Efficiency → Behind the scenes, AI is automating tasks like onboarding, support, and dispute resolution. That means lower costs and faster scaling.
If you’re building a platform or marketplace, ask yourself: Where can AI strengthen the connections, build trust, and remove friction?
And if you’re not yet building one, these shifts might spark ideas for new opportunities.
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