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10 mistakes that hurt StartUps

~ by Alan W

  1. Not getting their business and revenue model right first.

  2. Failing to speak to potential customers who are actually willing to put their money where their mouth is (pre orders).

  3. Adding and getting distracted by all ideas that appear instead of focusing on the one big idea.

  4. Getting stuck in product to the point that one can no longer find simplicity and all becomes complex.

  5. Investing all time, money, effort and focus on product - little to no time, money, effort and focus on the business.

  6. Not interrogating decisions (on pricing investment, people, etc.) before they are made.

  7. Implementing traditional business solutions for a non-traditional business.

  8. Thinking they know everything mentality and not reaching out to experts.

  9. Neglecting the design-led mindset.

  10. Being cool taking precedence over blood, sweat and tears.

Work with Alan W


"Solving niche challenges founders face”.


Illustrator: Lisa Williams (Instagram: @artist_llw)



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