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We came across a StartUp who had a product and service that was changing consumers lives by making financial management easier through an easily semi-automated service.  Their business model was crafted around a subscription from the consumer.  Wait, we said, all the onus on the consumer?  Aren’t you also helping various financial service providers when they select their service in the use of your product? You are?  And they are gaining all these customers… for…free? One simple pivot in their business model to make the service free for the customer and rather paid for by the service providers was a game changer.


Business model I revenue model I Business strategy I Design-led business approaches I and more…


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