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SIDE HUSTLE Blog


Selebogo’s story on… a new age of community building
Raised by a pastor and nurse, Selebogo developed a strong sense of community, empathy, and a practical approach to addressing societal...
May 294 min read


Kim’s story on… inspiring homegrown biotech innovation
Entrepreneurial from a young age, Kim always had a dream of pursuing something of her own. Graduating with a degree in computer science...
May 164 min read


AI First: The New Way to Build Smarter
By Alan W Ten years ago, Luke Wroblewski said we should design for mobile first. Not because mobile was better. But because it forced us...
May 132 min read


Yvonne’s story on… the relentless pursuit of medical excellence through innovation
Initially, Yvonne ‘s path into the medical field was a more traditional one. Earning her degree at the University of Witwatersrand and...
May 54 min read
Paul's Podcast Episodes
The Four Media Types – Earned, Paid, Shared, and Owned. What Founders Need to Know An important topic for any founder looking to grow...
May 11 min read


5 Questions to Build (or Fix) Your Platform or Marketplace
By Alan W Starting or scaling a platform or marketplace is a unique challenge. You're balancing multiple user groups, ensuring a seamless...
Apr 72 min read


The Network Effect Myth: Why More Users Won’t Save Your Platform
By Alan W Content here..... One of the most persistent myths about platforms is that they win simply by having more users. The belief...
Apr 12 min read


Khanya’s story on… a sustainable way to build aspirational African brands of the future
Raised by parents deeply committed to community development—a mother who was a developmental practitioner empowering cooperatives and a...
Mar 275 min read


Lessons Learned: Why Choosing People Over Features Was the Key to ClearShift’s Success
By Alan W As a platform advisor, I’ve worked with many startups, but some of the most valuable lessons come from the simplest...
Mar 111 min read


Platforms Are Everywhere - Even in Your Old VHS Collection
By Alan W When we think of platforms today, we tend to picture apps, marketplaces, and software connecting millions of users. But...
Mar 112 min read
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