top of page

The candidate experience - your secret weapon

~ by Therese O

In today’s competitive job market, attracting and retaining top talent is a top priority for businesses of all sizes. But it’s not just about offering competitive salaries and benefits. Candidates are increasingly looking for a positive candidate experience. This comprises every touchpoint, from the initial job application to the final offer (or rejection).


Why is Candidate Experience Important?


A positive candidate experience offers a variety of benefits:

  • Attracts Top Talent: Candidates share their experiences online, and a strong reputation attracts high-calibre applicants.

  • Boosts Employer Brand: A positive experience showcases your company culture and values, making you a more attractive employer.

  • Increases Engagement: Candidates who feel valued throughout the process are more likely to stay engaged and complete the application process.

  • Reduces Costs: A simplified, and efficient process reduces time spent managing applications and re-recruiting due to negative experiences.

  • Improves Retention: Candidates who have a positive onboarding experience are more likely to stay with the company for the long haul.


How to Improve the Candidate Experience:


Here are some key steps to take:

  • Clear & Concise Job Descriptions: Clearly outline the role’s responsibilities and requirements and highlight what makes your company a great place to work.

  • Streamlined Application Process: Make it easy for candidates to apply with a user-friendly online platform and avoid lengthy application forms. Please don’t as candidates to attach a CV and then also fill in an application form duplicating the CV.

  • Transparent Communication: Keep candidates informed throughout the process.

  • Prompt Responses: Acknowledge applications promptly and provide timely updates on the next steps.

  • Respectful Interactions: Treat all candidates with professionalism and courtesy, regardless of their stage in the process.

  • Personalised Approach: When possible, personalise communication and modify interview questions to the specific role and candidate’s experience.

  • Positive Interview Experience: Create a welcoming environment and ensure interviewers are well-prepared and provide clear next steps.

  • Feedback (Even for Rejected Candidates): Offer constructive feedback to all candidates, demonstrating your professionalism and potentially nurturing future applicants.


Investing in a positive candidate experience is an investment in your company’s future. By prioritizing the candidate journey, you’ll attract top talent, build a strong employer brand, and set yourself apart in a competitive market.


Take Action Today!


Here are some additional tips:

  • Gather feedback: Survey candidates to understand their experience and identify areas for improvement.

  • Utilise technology: Use Applicant Tracking Systems (ATS) to streamline the process and improve communication.

  • Empower your team: Train Hiring Managers and Recruiters on best practices for creating a positive candidate experience.


By focusing on the candidate experience, you can create a win-win situation for both your company and the talented individuals you seek to attract.

Work with Therese O

Read more articles by Therese O

“Solving niche challenges Founders face”.

Illustrator: Lisa Williams (Instagram: @artist_llw)


bottom of page