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Building Better EdTech Web Apps with User Feedback

By Angelo Z


When developing effective EdTech web apps and websites, an integral part of the educational experience is user feedback. Real user feedback on EdTech web apps not only serves as a cornerstone for adding valuable features and functionality that enhance the web apps but also yields substantial benefits for both the EdTech companies and their users.


In the following article, we'll be delving into the dynamic role of user feedback in driving innovation and enhancement within EdTech web applications. Let’s find out how!  


GETTING FEEDBACK FROM USERS IS KEY 

Getting feedback from the users of the EdTech web app is highly beneficial to learn from the people who actively engage and interact with the web app. After all, they are the ones who are using it to either learn, teach, or monitor the students’ academic progress. In many ways, this feedback can highlight the users’ pain points, frustrations, and needs, and this can help you solve them and grow the EdTech web app in its’ development. This is how you can enhance an EdTech web app that will actually be valuable and adopted. 

In the EdTech space, the feedback you can receive from different types of users may vary. Typically, EdTech web app users are mentors, teachers, parents, and learners. You can find out more about these different user types in this article


IT ELIMINATES THE GUESSWORK ON WHAT EDTECH USERS WANT 

When you gather user feedback on EdTech web apps, you don’t need to guess what they like and dislike about your online education web platform. They can tell you what they need from your EdTech web app. This information can determine the direction of the EdTech web app’s growth by implementing more features and functionality that your users want in the web app or accentuating and improving what they already like. You can also use this information to remove unnecessary features and streamline your EdTech platform even more. 

By getting real user feedback on the EdTech web app, the users are helping to “build” the web app by offering suggestions that the EdTech company or development team might not have thought of. 


IT HELPS PINPOINT USABILITY CHALLENGES 

When it comes to EdTech web apps, user feedback acts as a valuable tool for identifying usability challenges that might not be immediately evident to developers and EdTech companies. For instance, users might encounter difficulties while navigating the app or locating essential features. 

By actively gathering feedback, these EdTech companies and their developers can gain a clear understanding of these obstacles and subsequently refine the app to ensure smoother navigation and an overall improved user experience.


INCREASES USER ENGAGEMENT 

Feedback helps EdTech companies and the developers building the  EdTech platforms to understand what drives users to engage with the platform. 

Not only can users let the EdTech companies know what features and functionality keep them hooked, like useful notifications, in-app rewards for participation, or gamified learning experiences, but developers who build the EdTech platforms can gain clarity on whether existing or new features will really be used and appreciated to enhance the user experience. 


HELPS BUILD LOYALTY TO THE PLATFORM

When an EdTech platform is designed with features and functionality that users need and love interacting with, it’s a no-brainer that they will be more likely to keep on using the platform. This is where feedback plays a pivotal role in creating a highly effective EdTech web app. By listening to user feedback and making the appropriate changes based on what the users of the EdTech web app say about it, developers can make informed changes to the platform to give the users what they need. This is one way in which the EdTech company can also ensure that their user base feels heard and valued, and creates a useful feedback loop that fuels constant innovation on the EdTech platform. When user feedback is implemented on the platform, the users are also more likely to promote it as their user experience improves. 


HOW CAN EDTECH COMPANIES GET USEFUL USER FEEDBACK? 

The user feedback on EdTech web apps is both qualitative and quantitative data that lets the EdTech company know what their users think about the web app and how it can be improved.  

1. DIRECT FEEDBACK FORMS

A direct feedback form is one of the most common methods of gathering user feedback. They are like micro-surveys that can be integrated directly into the EdTech web app, or emailed to them. Since EdTech web apps typically have different users, you can include open-ended questions that cover different aspects of the platform and find out what the users liked or didn’t like.  

2. OPEN-ENDED FEEDBACK WIDGETS 

EdTech web app developers can create and embed open-ended feedback widgets on the EdTech web app page to capture general feedback when the user clicks on the button. These types of buttons open up a world of feedback possibilities since they can often include a few prompts. Common prompts for feedback include: Tell us what you like, report a bug or issue, and suggest a new feature. 

3. NET PROMOTER SCORE SURVEYS 

These types of surveys make it simple for EdTech web app users to provide feedback by rating their experience on a scale from 1 to 10. Net Promoter Score (NPS) surveys can also ask how likely the EdTech users are to recommend the platform to a friend, and it can be a valuable tool to measure user satisfaction.  

4. EMAIL SURVEYS 

Email is a downright essential tool for any business, and for EdTech web apps, it can be a great and inexpensive way to get a lot of feedback from your users at once, right from their inbox. It’s best to keep these surveys short and to the point by asking a few brief questions, or incorporating elements from NPS surveys.  

5. INCENTIVES TO GATHER QUALITY FEEDBACK 

EdTech companies can incentivize and reward users for providing quality feedback by offering things like discounts and vouchers on courses, for example. 

By encouraging users to provide more thorough and useful reviews in exchange for rewards, EdTech companies can better understand their users' needs and enhance the user experience.

6. ANALYSE THE WHOLE USER JOURNEY 

EdTech companies gain loads of quantitative feedback from analysing the user journey. EdTech web app users already indirectly provide feedback by using the platform; now the challenge is to uncover and dissect the feedback. 

This might be a bit more technical, and we recommend asking qualified web development teams like ours to take on this type of analysis. We can use analytics tools that track user behaviour on the EdTech web app. This enables us to analyse their user journey, specific actions, frequently used features, and encountered problems. 

7. TALK DIRECTLY TO THE EDTECH WEB APP USERS 

Sometimes, the best approach EdTech companies can take to getting quality feedback about their web apps is to spark the conversation naturally. This could require more resources to set up, but feedback calls or video meetings can be hugely beneficial to getting better and more detailed feedback. These calls are not only a great way to gather feedback, but they are also excellent for building trusting relationships with the EdTech web app users and increasing their loyalty to the platform. 

 

TO END OFF...

User feedback fuels continuous EdTech web app growth and progress. Valuable user feedback is what bridges the gap between platform users, EdTech web developers, and innovative EdTech companies that are shaping the future of online education with valuable tools and surveys. These surveys can do more than improve the EdTech web app by taking user feedback into account when adding or improving features on the platform; they can also make users feel heard and understood, and in doing so, build user trust and loyalty. 


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Illustrator: Lisa Williams (Instagram: @artist_llw)


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