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Creative Pricing

Set prices in unconventional ways to capture your value exchange


Going beyond traditional pricing by using innovative pricing solutions to capture customer value and maximize revenue.


In the competitive world of startups, a creative pricing strategy can be a powerful tool for founders. Creative pricing isn't a one-size-fits-all solution. The key is to experiment, analyze results, and refine your approach to find the perfect fit for your business, product, and target market.


Here's a breakdown of the key benefits:

  • Standing Out from the Crowd: Traditional pricing structures can become monotonous. A creative approach can grab attention, differentiate your brand, and spark customer interest.

  • Attracting New Customers: Creative pricing models can incentivize early adopters, entice customers to try new features, or cater to specific budget segments, expanding your customer base.

  • Optimizing Revenue Streams: Going beyond the standard flat fee can unlock new revenue opportunities, like tiered pricing for premium features or value-based pricing that reflects customer usage.

  • Building Customer Loyalty: Creative pricing strategies can reward loyal customers, foster a sense of value, and encourage repeat business.

  • Testing Customer Willingness to Pay: Certain creative models, like freemium or pay-as-you-go options, can provide valuable insights into what customers are willing to pay for different features or functionalities.

  • Gathering Valuable Customer Data: Creative pricing models often involve tiered structures or usage-based billing. This data can provide founders with valuable insights into customer behavior and preferences, informing future product development and marketing strategies.


By embracing creative pricing strategies, founders can unlock new growth opportunities, attract customers, and build a solid foundation for their ventures' success. Freemium models, Pay-as-you-go, Tiered pricing, Value-based pricing and subscription boxes are some of the emerging creative pricing gaining momentum amongst founders today.

Book an intro call (15min) with DNA-Business founders to understand your service request and we'll get you connected with experts in Creative Pricing!


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