Videos

Don't be another generalist design business, figure out your niche area of design expertise and carve it into the market. Potential clients are looking for help to differentiate you from the ever growing list of generalized design businesses. Help them find you. www.dna-design.co.za "Solving niche challenges creative entrepreneurs face."

Your design business deserves the same attention, care & expertise when suffering from challenges it faces. As business owners, we should be solving our business challenges in the same manner we care for ourselves. We discuss how to keep the wellbeing of your business in good health. www.dna-design.co.za "Solving niche challenges creative entrepreneurs face."

It is time for a revolution in the business world, and it's up to businesses in design to introduce it. This new way, the design led mindset, will shape what type of business you are, how you respond to change, how you evolve and what it feels like for customers/clients, employees, suppliers, or partners to connect with your business. We say there is only one way. We believe design IS the new way.

Here are some Rules of thumb in creating an ecosystem for collaboration in which great design can thrive: 1. Open communication 2. Inclusion 3. Close loops 4. Open mindedness 5. Knowledge building 6. Personal development

Lean UX is an important step in business evolution. A deeply collaborative and cross-functional process that lets us strip away heavy deliverables in favour of building shared understanding with the team. It is the practice of bringing the true nature of our work to fruition faster, with less emphasis on deliverables and greater focus on the actual experience being designed.At its core, Lean UX is a MINDSET. Lean UX is NOT a set of rules. It’s an approach that you adopt.

As you implement Lean UX, consider the dimensions of culture, that product development processes will also change, and you’ll need to rethink the way you organize teams: moving from limited roles to collaborative capabilities.