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Writer's pictureAlan Williams

Book: Don’t make me think

~ by Alan W


A fun book to read. Krug wrote the book with the mindset he could teach anyone to think like an expert, so the book really does take a common sense approach. This book is an easy read.


It explores concepts like how a user thinks and the process they go through. If you keep the user in mind while you are designing a web page, it will give the user a better experience. Krug covers many key concepts.


Our take away:

Don't let USERS think! Abstain from trying to be too fancy with designs. Our users just want to get the job done, focus on this and you will truly help them.

Work with Alan W


“Solving niche challenges founders face”.

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