We aim to create awesome product experiences, whatever it takes. Have a look at some of our happy clients.
Inet-Bridge Next generation Product Suite
We're helping Inet-Bridge to design a Next Generation, Future fit product suite. By prototyping, conducting user research and testing iteratively, DNA and Inet are shaping the future interaction that Brokers, Analysts, and just about anyone involved with financial market data will experience.
"Masters at their craft!" Barbara Arnold, Marketing Executive
- A24 Group
A24 Enterprise applications and websites
Conceptualisation and user experience design of enterprise systems and numerous global websites. Our involvement helped re-shape the entire outlook of the design approach. Beyond designing the overall experience, DNA's involvement went as far as photography, UI design, animation and mentoring.
"DNA provided much needed sanity in the plight of the user. They make sure they understand the domain and most importantly the user's needs within the domain. This is valuable information to produce a strong product." Kevin Kroese, Development Director
Vodacom BI user experience and ongoing enterprise design
Our involement with Vodacom spans over 7 years. From UI design, extensive user research and product conceptualisation, to executive presentations and communications strategies, DNA shaped campaigns for multiple business units within Vodacom. We know the business like it's our own and have become domain specialists in the BI design and telecomms billing environment.
“DNA exposed the team at Vodacom SA to the importance and value of a user-centered approach to solution development for business information needs. This approach has been incorporated into the business intelligence solution design and delivery process as a key principle and driver.” Mathilda Nel – BSG Group
RCS - the Business Intelligence experience
Over a period of 10 years we've accumalated a lot of insight into the world of corporate BI. Working with clients like ABSA, P-Cubed, Vodacom and Synergy, we've built up a UX knowledge base of how people experience using BI. At RCS we did extensive company-wide research to find ways to get data "unstuck" so users can understand, get valuable business insights and easily find the info they need. Understanding key business drivers and immersing ourselves in the business, we supplied RCS with a future roadmap of utilising a user-centered approach to BI.
“This process was almost cathartic as it created greater levels of transparency, alignment and integration between BI and the organisation, with the resultant UX inspired dashboards allowing BI to transition from the supply of data to trusted partner in making informed decisions.” Rori Kew, Chief Risk Officer
- Kaplan IT
Kaplan IT application design
A Guerilla usability test and extreme rapid prototyping (3 iterations in 1 day!) helped Kaplan discover potential usability pitfalls in a design that was ready to go to market. DNA was called in at the last minute to review the usability of a product. We knew we had to take extreme measures to rapidly test and refine the design, in order to still get to market on time. (Did we mention it was done in 1 DAY!).
“DNA helped me to introduce UX and user-centred design concepts into our company on a high profile project. Thanks to their involvement, we caught a flawed design approach just in time, and they came up with an innovative approach that has received rave reviews from many of our users.” Maritza van der Heuvel, Product Manager
Our Clients say:
"What impresses about DNA is the service level and commitment which goes way beyond reasonable expectations and which makes one look forward to getting involved in the next project". "The creative impulses and the ability to relate to current trends places DNA right in the centre of business needs and demands". "If one is looking for personalized service, attention to detail, an affordable budget and up-to-date technology, DNA will be difficult to beat".
Albert Schuitmaker, Managing Director - Cape Chamber of Commerce and Industry
“Always go the extra mile - can work under extreme pressure on tight deadlines ... DNA has that rare CAN DO attitude which makes us always feel comfortable to approach them on projects - no matter how difficult. . Professional, clean development with good design concepts.”
Kathy Branquinho, Managing Director - Smartsource Change Solutions