We aim to create awesome product experiences, whatever it takes. Have a look at some of our happy clients.

A24 Group
Kaplan IT
Kaplan IT
client photos

Here is what we can do for your next awesome idea!

Immerse & Discover & Research

We become a part of your business as a client and an employee to understand the domain and empathise with your clients. We research strategic clients and distill our findings into usable tools for the team.

Ideation & Prototyping

Start with the sky is the limit and iteratively protoype / sketch as many ideas to creatively problem solve the solution. We communicate and enthuse all team players in the process to have alignment and team excitement.

Validate & Iterate & Mentor

We constantly test with your end clients if we're solving their needs and confirm the business benefit. We iterate the design if neccessary and systematically become an integral part of the development cycle - until you have a successful, sustainable product.

Even after 15 years, we're still friends with all our clients. Being human is our greatest skill.

Dennis Williams

- Experience strategist -

Alan Williams

- CX, Service Design, UX -

Bertus Kock

- UX & Marketing specialist -

Connect with us through social media and get updates and news.

These are some of the brands we are continuously working with. If you'd like to chat to them for a reference or just about their experiences in working with us - send us a mail and we'll put you in touch!.

We'd love to chat to you about your customer experience needs... Get in touch!

50 Panorama Rd, Panorama, Western Cape

We are located in Cape Town South Africa, serving clients worldwide. If you want to work with us, send us an email using the form on the right and we will get back to you. Thanks!
Twitter: @dnaexperience
E-Mail: ux@dna.co.za