DNA Experience Design

How we work

Building, running and (not) growing a business. We have something to say about this. It’s not based on academic theories. It’s based on experience.

It’s time to rework work!

Success. Failure is not a prerequisite for success. Success is the experience that actually counts. That shouldn’t be a surprise because it’s exactly how nature works. Evolution is always building on what worked. And that’s what we’ve experienced. We are artists. We are changing the way we work. We are creating something we want. And we want to share that with you!

Would do we talk about over here?

Service Design, User Experience Design, Side hustles, Start-ups. It’s all about experiences we create for customers, employees and vendors. It’s all about experiences we create for people. Humans!