As the Covid-19 pandemic hit, and a lockdown ensued, domestic workers were left with no work and the reliance on the goodwill and ability for their employers to continue to pay with no service. At the same time their employers avoided the shops, still needed products, and were cleaning themselves.
The DNA idea
Everyone needs cleaning products for the home. Why not buy cleaning products from your domestic and let them make the profit the retailers are making? DNA teamed up with a wholesaler to make this possible. A cleaning supplies box was born. And we opened up the opportunity for anyone to become a reseller (many people needed a side hustle in times where jobs were jeopardised).
The DNA business hacks
Hack #1 Leverage established networks and relationships
.Hack #2 Direct to the source unlocks income opportunity.