Failure is something we want to avoid. Falling is something that happens naturally. WE want to fall and get up more often.
You only fall when you push the boundaries.
How do we embrace falling? When somebody falls, we say “Ok, try again.”, or “How can i help you get better.” Be relaxed about it! Encourage people to take risks. Encourage people to try. Let them feel that they won’t loose their jobs, you can’t do anything that’ll bring down the company anyway.
Give people the opportunity to fall and let them learn to fix their problems or guide them so that they can try again.
Don’t create fear in people. Encourage them to get up and try again. We have to do that for people.