Day Eleven. Values and beliefs. And trust.

DNA. We’re a company. What is a company? We’re a group of people with a common set of values and beliefs.

When we are surrounded by people who belief what WE belief, something remarkable happens. Trust emerges. Trust is a distinctly human feeling.

We need trust. If we have trust we are more willing to take risks, to experiment, to explore. With the confidence that if we fail those we trust will pick us up. Will help us. Our very survival depends on it.

We’re not good at everything. We’re not good by ourselves. But as a group we’re pretty damn amazing. Because we all have our strengths and we all have our weaknesses. Our goal is to amplify out strengths and surround ourselves with people who can do what we can’t do.

And it’s all based on what we belief. The sense of trust comes from the sense of common beliefs and the sense of values.