….. than money. Sure, a business exists to make money, there is no denying that. But, how and why money is made is where the real joy lies. When the purpose of the business is to help others through your product or service, the money tends to follow after. Why? Because your focus is in the right place, its human, sincere, and honest and as your potential customers are human too, they will connect with this authenticity and transparency. Our joy comes from a very human place: Seeing people who feel dragged down by business pressures transform into motivated, inspired and commercial pioneers in what they do. That is what brings purpose to what we do at DNA, that is why we do what we do, that is why we are in the game of humanizing business. Getting paid to do what we believe in, that’s the cherry on the top!