DNA Experience Design

Day three. Trust.

The human being cannot be replicated.  The human being is more important than technology.  At DNA we talk about things like trust when we look for people to join our team.  We look at trust, not just performance as reasons to judge whether we should let someone on our team.

In business they only want to see what your performance was and where else you worked before.  They never consider trust.

Performance = how good are you at your job.
Trust = your character.

We’d rather have a medium performer with high trust on our team.