An ideal future business engagement is with an organisation that puts customers and users first, thus designing true customer and user-centric solutions. An organisation that is design driven no matter what their product and service offering. If they’re not there yet then you should help them on their journey to becoming a design infused organisation. This will make the organisation a differentiator. THIS will keep YOU happy!
Your job is to create inspiring products and experiences that people love!
If the company you work for is going to survive and compete in this world they need to get the basics right. It’s expected. But to really compete they have to find out “what else”.
“What can we put on top of that experience?” And that’s what you as a UX Designer should figure out and show them.
DON’T settle for less.