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The right focus

Never forget that absolutely everything you do is for your customers. Make every decision, even decisions on whether to expand, raise money, promote someone according to what’s best for your customers.

If you’re ever unsure on what to prioritise, just ask your customers the open ended question: how can I best help you now? Then focus on that!

The way to grow your business is to focus on your current customers. Just thrill them and they’ll tell everyone.

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