We’ve been expecting you!
Welcome to the world of business hacking.
Discover clever ways to help your businesses do better and be greater. Business hacking is about finding smarter ways to do business. New ways to reach your end goals be it to make more money, have more satisfied customers, or have a more enjoyable working experience for you and your employees.
As business hackers, we:
We connect and build smart business networks to leverage mutual gain
We come up with ideas and find new, non-traditional ways to solve problems.
We create and implement solutions that solve business problems.
We innovate business models that give business a competitive advantage through value creation.
Who needs to be business hacked?
If you are caught in these sort of conundrums in your business, then you probably need a business hack to address it.
Struggling to take your business to the next level, to reach the next milestone?
Faced with barriers preventing growth?
Battling to acquire new customers?
Keep current customers loyal?
Experiencing difficulty in managing growth?
Suffering from current or increased competition?
Facing resistance or a slow cycle of product or service adoption?
A traditional business model struggling to adapt to changing business or customer needs.
You know what?
We’ve been there too!
We look for clever ways to help businesses do better and be greater. Business hacking is about finding smarter ways to do business. New ways to reach your end goals be it to make more money, have more satisfied customers, or have a more enjoyable working experience for you and your employees.
Business model innovation describes a fundamental change in how a company delivers value to its customers, whether that’s through the development of new revenue streams, new distribution channels, process innovation, product innovation and so on.
What is a business hack?
Clever, efficient and cost effective solutions to business problems. We have various business hacks we use to solve business problems and add to our repertoire all the time. A typical business hack involves:
Connecting people and business in clever ways
Developing unusual ideas that solve problems in innovative and smart ways
Creating new and better experiences that make people come back for more
Here are some examples.
My sister has found a dentist she loves. She doesn’t appreciate her because she makes her teeth whiter or takes away her pain when she has neglected her teeth. She loves her dentist because she has given her R500 in gift certificates.
When she first walked into Dr. Who’s dental office, she was told about a dental referral program offered by the practice. For every person she referred to the dental office, she would receive a R100 gift card to the merchant of her choice. Having a family of 5, she quickly got her first R500 in gift certificates.
The referral program seems to be working well and has since been upgraded! It now also provides an entry into a quarterly drawing – with price sponsored by a business friend that we introduced her to via our network.
Cross-selling is the art of offering a complementary product or service to a customer who is in the process of purchasing. The idea of a cross sell is to provide in additional product that complements the product they have already decided to purchase.
For example, a parent is purchasing a Christmas present at your shop and happens to choose a toy that requires batteries. Without batteries, a disappointed child would not be able to play with his new favourite toy on Christmas day and an otherwise joyful day could become miserable for the disappointed child. Offer the batteries as an extra and at a lower cost if purchased with the battery operated toy.