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We aim to create awesome product experiences, whatever it takes. Have a look at some of our happy clients.

A24 Group
Kaplan IT
Kaplan IT
client photos
Devise an experience strategy for your brand.
Research your customer's behaviour and needs.
Map out the customer experience journey of your company.
Design the user experience of the product.
Validate your product uptake through usability testing.

After 15 years of fine-tuning our methodologies in diverse fields such as web, television, theatre production and industrial design, we've developed a unique framework that is built around the user, and that delivers results:


We immerse ourselves in your business to get a clear picture of the domain, conduct qualitative research in order to really understand your users, and distill our findings into a workable experience strategy for your team.


We provide creative solutions for the problems identified in the discovery and research phases through iterative prototyping, and co-collaboration with your team.


Through benchmark and usability testing, and continued research, we constantly validate our solution against your users needs. As an integral part of the development cycle, we ensure that integration happens from start to finish, ensuring a successful and sustainable product.

These are some of the brands we are continuously working with. If you'd like to chat to them for a reference or just about their experiences in working with us - send us a mail and we'll put you in touch!.

We'd love to chat to you about your customer experience needs... Get in touch!

We are located in Cape Town, South Africa, serving clients worldwide. If you want to work with us, send us an email using the form provided and we will get back to you. Thanks!

Twitter: @XDpractice - @AlanWilliamsDNA

Lean Thinking -