dna since 1997

How We Work

    • We explore business goals and processes and set goal orientated context and parameters.
    • Conducting end user/customer contextual interviews
    • Designing low cost prototypes and storyboards
    • Collaborating with internal design and development teams as well as sourcing external, multi disciplinary specialists
    • Auditing existing information flows and presentation
    • Task analysis and mental model structures
    • Testing the usability of new ideas as well as existing products and services with end users / customers
    • Analysing usability of ideas and existing products and services to make informed, research based decisions
    • Best practice and heuristic evaluation(expert reviews)