These “experienced interactions” can be documented, designed, optimised and tested to be experienced in more efficient ways by your end users and customers. Engineering the experiences that your company produce, be it a service, product or internal, will ensure not only the highest return on investment, but also contribute to reaching your ultimate business goal.�

We do this through a�User Centered Design�approach of research based design, iterative�usability/experience testing and deep contextual exploration and modelling of your customers, end-users and business.

To quote the experience design manifesto:
Experiences that foster happiness should have the following qualities:

• Make people feel confident of themselves.
• Make people feel they can do something better. Empowers people to do something in a better way.
• Improve people's lives helping to solve existing pragmatic problems
• Make people have an enjoyable and fun time during the experience, thus making life worth to be lived.
• Surprises people in a magic way, bringing delight to the eyes and making the mind wonder.
• Create an emotional connection between everyone involved, the experience itself and the one supporting the experience (a brand or a person)
• Make the world a better place to live
• Strengthen relationships between people that live the same experience

Experiences must be immersive and sensorial. The more it talks to human senses, the better it will be. They can exist in physical or virtual states.
The success of an experience is measured by the amount of happiness it brings to life and the amount of people willing to live the experience, not by it's individual qualities.
All kinds of sciences, technologies and studies can be tools for creating happiness and must be used accordingly.
Now, imagine your client or employee using your service or product.  Can you imagine them becoming happier, loyal, better clients because of the experience you are offering them?
dna�| is a consulting firm specialising in engineering the interaction that businesses have with customers, users, employees and even itself - in whatever form that might take.